Curly, straight, or somewhere in between, your hair is a beautiful, versatile extension of you, and it’s time to celebrate that! With NEW Smooth ‘N Shine products, you have the power to Love It Every Day, Every Way™. Whether that means letting your curls flow or rocking straight, heat-styled locks, you can change up your look seamlessly and without compromising health or shine.

Our new line of products allows you to go from curly to straight or straight to curly with confidence and ease. If you’ve been styling your hair the same way for years because it’s what you know, it’s time to break the mold. Embrace the wonderful, versatile nature of your hair with our products made with natural ingredients.


Break the Rules

The only boundaries your hair has are those you set for it yourself. Free your locks from the strict confines of your beliefs and let them out to play! Use Curl Defining Cream for soft, playful ringlets. Shea Butter and Camellia Oil work together to lock in moisture and combat frizz, so you don’t have to worry about flyaways dampening your good-hair mood. For extra definition and a longer, stronger hold, work the Curl Defining Gel in from roots to tip.

When you’re feeling a little more sleek, give the NEW Straight Line a try. The Straightening Polisher is formulated with Black Seed Oil and Coconut Oil, which stimulate hair growth and add luster and shine. In addition to promoting hair growth in areas of thinning caused by damaging hair treatment, it also protects against heat, humidity, and breakage. Apply Hydrating Setting Mousse for all-day frizz-free style.

Curly or straight shouldn’t be a debate. Don’t let social standards dictate the way you style your hair and enjoy it all with products from both our straight and curly lines.


Live Your Best Life

When you let your hair be in its natural, beautiful state, you are free to live your best life. Free yourself from the countless hours spent at the salon and rest happily in knowing that you’ll never have to go through another chemical burn again when you decide to try Smooth ‘N Shine.

Beauty shouldn’t be painful, and style statements should be effortless. Get the looks you crave in the comfort of your own home and in a safe, pain-free manner.

Smooth ‘N Shine’s products don’t just let you achieve any hairstyle you want whenever you want. They also moisturize, repair, protect, and enhance. The products are free of sulfates, parabens, and silicones so you can get the styles you desire without any unnecessary damage. With each use, your hair will be a little healthier, a little shinier, and a lot more fabulous.


Be Unique

When it comes to your hair, you shouldn’t let others dictate what you do with it. Be true to yourself and your style choices by embracing the flexibility and versatility of our new product line. Our goal is to help women everywhere embrace the diversity of their hair and be exactly who they want to be. For some women, that means having bouncy, tight curls on a daily basis. For others, it means rocking sleek locks all the time. For even more, it means having the freedom to switch between both and enjoy some loose curls in between. Whatever unique means for you, you can be exactly who you want to be with Smooth ‘N Shine’s NEW Line.

Don’t be afraid to try something different. When it comes to your hair, you should Love It Every Day, Every Way™. With our new products, you can. Try our products today.