In case you haven’t noticed, Smooth ‘N Shine is having a big year! We started 2018 with the debut of our new look, new website, and new and improved products for straight and curly hair! At the end of March, we headed to Georgia with our friends from NaturallyCurly to celebrate our relaunch in style at Texture On The Runway: Atlanta Edition. The event also served as the official launch of the Black Hair Is… video series and the reveal of our newest spokesperson: Nikia Phoenix! More on that later…
We invited some of our favorite media outlets along with a few of Atlanta’s finest fashionistas and industry leaders to downtown Atlanta’s Terminus 300 for an entire event centered around our favorite thing: hair! The night included a runway show and a Q&A panel exploring what it means to have black hair.
Of course, before the models could hit the catwalk, we had to make sure everyone was styled to perfection. Celebrity hairstylist and longtime Smooth ‘N Shine Brand Ambassador Larry Sims came through creating stunning looks for our models with the help of his glam squad. He used Smooth ‘N Shine’s Curl Line and Straight Line to create six unique looks showing off the versatility that can be achieved with the new products.
Check out Larry in action:
Sims also styled the stunning Nikia Phoenix, who co-emceed the event and officially stepped into her role as Smooth ‘N Shine’s newest Brand Spokesperson! Get to know Nikia by following her on Instagram and you’ll soon see why she embodies Smooth ‘N Shine’s mission to encourage women to love themselves and their hair! Both Sims and Phoenix will help bring that message to life in some exciting collaborations happening over the next several months.
Phoenix introduced the Black Hair Is… video series, created in partnership with Un-Ruly. The project explores different aspects of what black hair should be and what it actually is. Highlights from the series played as the models hit the runway, creating a full-surround celebration of beautiful hair! The models showed off braids, curls, afros, bobs and more in inspiring styles from designer Marissa Wilson.
See more Black Hair Is… content here.
Guests received gift bags with some of the new products to try for themselves. The Straight Line with Black Seed Oil and Coconut Oil hydrates and conditions sleek styles while reducing frizz and hair breakage. The Curl Line with Camellia Oil and Shea Butter keeps curls moisturized and defined while fighting frizz!
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