Your identity, confidence and style are 100% you, which is why Smooth ‘N Shine developed two new lines that will help you love your hair every day, every way. Whether you’re feelin’ your curls or want to rock a straight style, our new Curl and Curl Line Straight lines will help you get the look.
Yes, our old products are discontinued.
While our new products will deliver the same results you love, they now have ingredients like Camellia Oil, Shea Butter, Black Seed Oil, and Coconut Oil.
Smooth ‘N Shine is owned by parent brand, The Dial Corporation, A Henkel Company. For over 20 years, Smooth ‘N Shine products have been trusted by millions of consumers to deliver moisture & shine to all hair types – straight, wavy, curly, coily, and everything in-between.
Yes! All products are sulfate-free. *No sulfate surfactants intentionally added.
Yes, all products are safe for color treated hair.
Yes, the Smooth ‘N Shine products can be used to achieve the hairstyles your kids love.
We’ve developed a line specifically for relaxed/straight hair. Learn more about it here.
We’ve developed a line specifically for coily hair. Learn more about it here.
We’ve developed a line specifically for kinky hair. Learn more about it here.
The number refers the shape of your curl. 1 = straight hair, 2 = wavy hair, 3 = curly hair, 4 = kinky/coily hair
The letters refer to the tightness of your curl based on your shape.
Yes! We’ve developed both a curly line and a straight line to appeal to those rockin’ their natural hair and the relaxed look!
Smooth ‘N Shine can be found at most major retailers. Please check our ‘where to buy’ section to find a list of retailers.
Pricing of products will vary by retailer.
Visit our website and enter your email in the “Become a part of the Smooth ‘N Shine family!” field OR send us a private message on our Facebook or Instagram channels.
Feel free to reach out to our customer service rep directly to voice your complaint and concern at (800) 424-5458. If the problem becomes severe, please contact your physician.
Henkel does not conduct animal testing unless it is required by a specific US Law. Henkel continues to intensively work on the development of alternative methods which could be accepted in lieu of animal testing in the near future.
Please contact a customer service rep directly at (800) 424-5458.
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Check the bottles of product to confirm.
We appreciate any feedback you may have for us. Please don’t hesitate to contact a customer service rep directly at (800) 424 5458 if you have any further issues.